Our Initiatives
Work that moves the industry forward.
Beyond client work, we invest in programs and research that grow entrepreneurs, strengthen small businesses and advance the communications profession across Africa.
Mentorship program · Since 2016
A Billion Startups
Our flagship CSR program helps startups use PR techniques to support business growth. Through structured ideation, business design advisory and mentorship, we make entrepreneurs ready for investment opportunities by building their entrepreneurial literacy, confidence and transparency.
- 2016 founded
- 100 entrepreneurs trained and mentored
- Free mentorship program
PR product for SMEs
PR 2.0
Most agencies overlook small businesses, and most small businesses assume professional PR is out of reach. PR 2.0 closes that gap: a customized, affordable product that grows small businesses through strategic positioning, visibility and story driven brand awareness.
- 1 year PR strategy for every business
- Story driven audience growth
- Direct journalist connections
Research · 2025 edition
The Brand Trust Report
We surveyed Kenyan consumers and organizations to define the trust dynamics shaping the market: why trust drives decisions, how trust crises start, and what local and international brands can do about it.
- 1 in 3 organizations faced a trust crisis
- 88% say trust is very important
- 73% rate trust a strategic priority
Research · 2026 edition
State of PR in Africa
Our annual flagship study. The 2026 edition, Rewriting Influence, maps how AI and digital first media are reshaping public relations across the continent, from content creation and campaign planning to the shift from SEO to GEO.
- 54 PR agencies surveyed
- 16 African countries
- 7,800 professionals represented